Plenty of dreams and aspirations are associated with the thought of making a gainful website for your business. The first step to make your presence marked in the internet world is to make your website easily searchable. For that you need to do proper Internet marketing strategies.While you design your own site, you need to keep certain aspects of site architecture in mind to make it easily accessible for search engines to index. Some significant guidelines suggested by Google which you should keep in mind while deciding your site's architecture, and make it easily searchable include the following:
1.The site must be made with proper hierarchy and text links. All pages of the website should be accessible from a minimum of one static link.
2. A site map should exist for users which can take them to main links of the site.
3. Avoid using images to display links or content. Crawlers of most search engines do not recognise text included in images. Instead, use text for important content, names and links.
4. Make sure that there are no broken links in your source code.
5. After reviewing these rules for designing the site, it would be a good idea to further look into the following tips, which will help you enhance the ranking of your site in various searches:
6.The first important point is to include your keywords (which a potential customer will use to search the type of content your site is offering) in the headers, titles and starting lines of your content.
7. Do your research on the methods used by various websites which are already ranked high in your required search results.
8.Make sure that you update your website regularly and optimise it according to search engine guidelines.
9. Track the location of visitors of your website and study which keywords are best suited for your site accordingly
