Make Your Own Website and Grow up your Business

A website can be a grand way to get your communication out to the world. While in the past it took a technological genius to create a website, new web editor programs are increasingly getting people to ask the question "Should I build my own website?".There are a lot of benefits to building your own website. For starters, building your own website is a great way of personalizing it, injecting your own unique personality to the site.

Websites built by professionals are usually very clean and very functional, but they all seem to have a cookie-cutter quality to them. Designing and building your own allows you to really make it your own. If you decide to go to interactive web development you can learn some valuable computer skills. What you learn can be the beginning of a great hobby, or it can help you advance in your current career or learn a new skill that you can use to get a job in a new field.

Web-building skills are in high demand in many industries, and many of the civic or church organizations you may belong to might have need of a talented webmaster. For business purposes, a website is a vital tool necessary to doing business in the modern economy. By having a well-maintained, attractive website, you can help customers find your products and location. They can also be used to set up an online community that revolves around your business, giving customers a greater sense of buy-in and thus, more loyalty to your products and services

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Websites – Now An Inevitable Business Tool

Previously, keeping websites considered only for web presence, where interested people might visit and verify with ones company’s credentials. Afterwards even tiny and medium business also started keeping web sites for screening their presence over web. Considerably now a days it has became a business tool more than just a display of one’s services and capabilities.

Conventional websites are made for the purpose of show where an organization is willing to show its products, custom web development services, infrastructure and many other attributes. For this purpose one need to design the pages in an attractive way for visitors. Content should be kept in an arranged way keeping the visitor’s state in mind. A bit of flash work makes it graceful.

On the other hand, once websites are considered as a business tool; it becomes a complicated application which is developed considering entire internet environment. With the boost in internet availability and efficient search engines this approach is getting good kick. This category is more in demand in US and UK market where they clearly identified the benefits with web marketing and considering their websites as a part of marketing strategy rather than an infrastructural expense.

With the overriding presence of internet search engines, Search Engine optimization has abruptly picked up the pace. It simply means optimizing the structure and contents of websites so that it can become search engine friendly and can come up in the priority (1st or 2nd) pages of the search result. Getting higher business from websites is directly proportional to the ranking of these websites on different search engines.

Perfect business websites are created to suit with on page SEO conventions and it directly drives the business toward its organization. Looking at the increasing number of internet users, websites also needs to socialize itself. In the new era of web2.0 technology, CMSs like Joomla web development service and Wordpress are providing feasibility of integrating the websites with various internet communities like Twitter and facebook etc. which has certainly gave these websites a new dimension.

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SEO Guidelines to Instantly Optimize your Site

There are two most important and powerful things that you can do to instantly optimize your web site or blog site for search engines.

The first is that you should take time to research the best keywords to use and then ensure that your content is keyword rich with the particular keyword phrases that you do come up with. Then the other very important thing you can do is to make sure that you are all the time acquiring as many one way links pointing at your site as possible.

One of the best ways to do this is through Web Directory Submission. These are the two key search engine optimization elements that will make the most impact in any search engines' ranking of a site in search results. Apparently researching the best keyword phrases for your site may not be too difficult to achieve. Many webmasters are already doing it successfully. However links tend to be a lot trickier and much more difficult to acquire for many webmasters and blog site owners. More so because these days it seems that most major search engines seem to glare on reciprocal links and do not give them too much weight.

Reciprocal links were always quite easy to acquire because it was always just a question of exchanging links with as many sites as one could find that would be interested. One way non-reciprocal links are another story. Several people either forget Internet Marketing all together or try to trick search engines, always remember to be ethical first whenever you Market your website.

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Essentials of Web and Graphic Designing Services

High-quality web design and graphic design services will also take care of search engine optimization principles to ensure higher traffic to the website. All of this together helps in producing engaging and successful websites.

In most of the web developers India web design process must take care of a few key points in order to ensure that the final product is a success. The first thing to remember when developing websites is to keep the end user in mind. This rule alone will help avoid falling in many pitfalls that a lot of web designers do. For example, ensure that the website you design is viewable with multiple browsers as people all over the world are using different browsers and you don’t want half the people visiting your site, not to be able to see your site properly. A good design can help with cross browser compatibility- a factor often ignored by many people developing websites.

Graphics and web pages should take less web space and take less time to load. Users will most likely wait just a few seconds before closing a web page that is not loading. Another significant factor when designing websites is keeping the website easy to navigate. It is no use spending countless hours in creative website designing while the final website does not navigate well. The user should easily be able to navigate around the website, searching different web pages and landing on the page of his choice. As they say, some of the best things in life are simple. The more you keep it simple, the easier it will be for your users to go around your website. Hence successful web designing is a careful balance between sophistication and usability.

Website designing must also take care of search engine optimization techniques. A good website is not much of a use if it doesn’t rank well with search engines. Hence the right use of image labels, meta tags, keywords and descriptions are all essential to getting quality traffic to your site.

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Tips to successful Ecommerce solutions

Ecommerce is now a multi-billion industry. As more and more consumers move online, and as online media channels increase our dependency on the internet, ecommerce continues to rise with sales volume increasing quarter after quarter. The internet has created an opportunity for a paradigm shift – offline brand exposure filters through to the internet, however in a somewhat diluted and third-party dependant fashion.

Harnessing e commerce web development company often means harnessing search engine algorithms to increase organic search engine results – through this channel and through paid search, advertisers are not merely looking for traffic from branded search phrases. The ability to drive sales through generic and brand indecisive search queries created an opportunity for easy scalability and few barriers to trade compared to the offline world. Offline brands have the advantage in terms of search engine algorithms favoring editorially given links – something which they garner much easier than others – as well as their larger budgets and economies of sales which they can leverage from the offline world.

Intelligent marketers, who recognize the internet and how to capitalize on the opportunities it provides, are not the CEOs of ecommerce outfits seeing double digital growth as they eat away at market share of large brands. Post bubble we have seen little consolidation in the ecommerce side of the online business world either. The simple reason for this is affiliate marketing. Affiliate marketing has provided opportunities for savvy marketers to partner with offline retailers and take commissions on sales they refer offline. Marketers then have the opportunity to take advantage of their partner’s economies of scale, brand awareness and lack of flexibility. Affiliate marketers opt for what they see as a more scalable business model, while they sacrifice the value of a customer throughout their lifecycle and fail to use their competitive advantage to rapidly build market share when they are on an even playing field with the larger brands.

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AOL sold out Billion-dollar Social media site Bebo for just $10m

Bebo, one of the most using social networking site in Internet Marketing which was bought for nearly a billion dollars two years ago, has been sold for less than $10m (£6.8m).

AOL, the internet giant, sold Bebo to private equity group Criterion Capital Partners for less than 2% of the $850m (£574m) it paid for the site in March 2008.
Although details of the sale were not released, it is widely thought the price paid was less than $10m. AOL said it expects to record a tax benefit this quarter of $275m to $325m from the sale.

New York-based AOL said on April 6 it was weighing a sale or shutdown of Bebo, which flopped in the US.

The company said it wasn’t in a position to fund a turnaround of the website after losing ground to bigger social-networking rivals Facebook and MySpace. The price AOL paid for Bebo in 2008 included $766m of goodwill, according to regulatory filings.
AOL will treat the common stock of Bebo as “worthless” for tax purposes.

Bebo’s worldwide unique visitors plunged more than 50% to 12.6 million in April from a year ago, according to analysts. Facebook had 519.1 million unique visitors in April. MySpace drew 111.2 million.

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Common Web Design and Development Misconceptions

Website design and development is a most upcoming and sought after web service all over the world. Websites that have a professional look and presentation stands better chances of online success.

A website which explores web portal development that appeals to the visual senses of customers surely is a strong marketing tool in itself. But sometimes myths surround our thinking and as a result we become bias about the designing aspect.

It is a common myth and belief that a website that is designed well essentially contains good graphic designs. In other words use of color, sound, animation and graphics are mandatory for a good website.

Many of the Creative and Interactive web development sites install a big decorative graphic design on their web page, without any specific relevance to their website nor provide any relevant information to the users. Such designs take too much time to load creating boredom and giving the visitors chance to skip your website. This does not imply that you should not have decorative graphics but keep it short and simple. Discuss with your web designer what are the options and their online effect.

Only content will be very boring and would lead to fading of visitors’ attention very soon. However it does not imply that a site should be loaded excessively with pictures. Application of sound, Java, animation, graphics, etc can be combined with web content. Expertise lies when you combine both content and graphics in such a way that they complement each other without creating any loading problems.

How much percentage of space should be allotted to content and graphics on a web page depends on the nature of the business your website is dealing in. For instance a website dealing with any academic details would have more text content, whereas if it is about a music school, comics, shopping portal, etc the amount of images would be more than content.

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Merits and Demerits of Static and Dynamic Websites

Both static and dynamic websites that are mostly developed these days and they are static sites as well as dynamic sites because there is various importance of each of these techniques. Which one you are going to opt should be as per your requirements for your website and generally if you want a website that is going to generate revenue with PPC or affiliate programs then you should go with a static site but in case you wish to create a website that will be more appealing to audience with more interactivity then a dynamic site is going to be the best.

Many users are having static sites on the internet and they are just made up of HTML where the pages are always the same but just because people use only static ones does not guarantee that they are the very good for every site. Many Web developers India find static sites to be advantageous for a few reasons and one important one is that static sites are comfortable for promoting in search engine because search engines are not able to select dynamic content comfortably because since pages are often going to be changed each time you visit them.

It is going to be difficult for any search engines to list down pages of your site that are frequently changing and especially if the important content varies and also static sites are comparatively easier to build because there is no dynamic programming language required. Many people put the textual content on to their pages which they find very comfortable and generally static sites are good if you create them with intention of revenue or for other similar programs.

Even nowadays dynamic sites are becoming very common and are obviously becoming the best choice for many website and this is because you can facilitate a much more interactive experience for your visitors with dynamic sites now the traffic to your site might interest your site very much if it is dynamic because there may be more for them to do.

This technique is most of the time used for sites with membership facility because if your site is making appealing to visitors rather than generating revenue than it can definitely help you keep visitors coming back. Here there can problem with search engines because they may have difficulty in indexing the content on your site this is maybe because it altered frequently or because it doesn't actually need much content and many sites like this still get Hugh traffic though since they keep users coming back.

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The expenditure of Building a Website

It is very tough job that determine the cost of building a website. On one hand, you could do the job yourself or hire a couple of college kids to put together a low-budget site. On the other hand, the average business website is a lot more complex and harder to build than it used to be.

If you are looking for a truly professional website with web site maintenance you'll want to hire a professional firm. Web developers do more than just code HTML -- they help you decide what information to place on your site; create graphics, logos and other marketing collateral; connect your site to databases and e-commerce systems; and add multimedia and other types of content. A typical Web development team can include a dozen or more people, each with a particular specialty.

How much will a professional firm cost? It's not uncommon to pay upwards of $10,000 for a professional business website designed by a company with a proven track record. And if you go with an industry leader, a large site with publishing tools, database connectivity and other advanced features can cost $100,000 or more. And that doesn't even cover maintenance costs.

Hosting and upkeep can cost as little as $10 a month, but managed enterprise-level hosting with dedicated servers can cost up to $5,000 per month for large sites with high traffic and lots of features.

But unless you need a world-class site with necessary web portal development criteria’s which will get millions of hits a day, you can spend a lot less. You can still get a custom Website for just a few hundred dollars, and plenty of smaller, younger Web firms will build good sites for that. And as more firms and independent Web designers compete for fewer and fewer customers, it's a buyer's market.

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Easy Website Design Tips for Internet Marketing

The fundamental element of the success of any Internet Marketing Service is the ability to not only making traffic to your Website, but capturing the interest of the visitor once he's on your site. The are a number of methods that the best Internet Marketing Strategies employ to ensure that their Website Design encourages a user to linger.

To a great degree all Internet marketing strategies - article marketing, blogging, search engine optimization and email marketing, depend on the quality of your Website design to close the sale. As you design and continually refine your Website, maintain constant focus on what you are trying to accomplish, what message you are trying to communicate. All the principles in the world are worthless without vigilance to your ultimate objective.

Here are five fundamental rules of thumb to observe to make sure your Website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like 'welcome' or 'click here to enter'. In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the 'back' button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable Website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily.

Social media or Social Network Marketing is all about networking and networking in a way that espouses trust among parties and communities involved. Any website which allows user to share their content, opinions, views and encourages interaction and community building can be classified as a social media. Some popular social media sites are: Facebook, YouTube, Twitter, Digg, MySpace etc.

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Outsource Web Design and Development Firms In India

Web design firms and web portal development in India are very large. Good web design firm in India are many. The best of web design firms in India are many. But the legitimacy in such claims is still doubted. The fact of the matter remains that outsource web design firms in India that really provide the service that clients look for are ver5y few. So few are they that one has to identify the concerned firm well or one might end up hiring the wrong service which eventually in most cases leaves with a lot of frustration and regret. A good web design firm in India ensures that the designs that are loaded on the website exemplify the business of that site well and also ensure that the business which the website eventually starts receiving stays one of the best in the business.

A good outsource web design firm in India will ensure that the service which gets rendered is of good quality, the designs remain good in quality and also are so creatively rich that the first impression that the viewer has strikes the eye immediately. The visual brilliance of the website defines the business cap that it gets endowed with and it is this visual appeal that further accentuates and solidifies its stand as one of the finest entities to be offering services.

India has of late emerged as one of the strongest contenders to cater with impressive and appealing web design services and companies like IDS Logic have vindicated that stance well. They have shown the web world why web designs are considered as strong playmakers and have also justified their presence within the website domain. The tools on which the work is carried out and the way in which things are synchronized together finally are testament to the supremacy exerted by Indian service providers.

The services are deployed on time and the results have been verified constantly. Indians have finally earned the reputation of being the proverbial playmakers in the designing business with their services being highly asked for and also earning high acclaim all across the world. The web design firms also ensure that the business which starts flowing in because of these designs are looked after well with maintenance services to being propagated.

The web design company India has undoubtedly turned out to be one of the finest things that can ever be approached. The designs that Indians provide are contemporary and business centric and represent the current existing trends quite well. It is the superiority in these layouts and other creative pieces that have again ensured India’s position as one of the finest creative powerhouses. The quality of service outweighs every other factor and the dexterity in it makes enough room for India to be judged as the next big thing in the world of website designing. The service is par excellence and the quality in it is indeed one of the best in the business. Count on India to be the web designing juggernaut who you would always love to associate with in professional terms.

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10 Tips to Having a Great booming Website

Each web master desires their website to be the best. One has his own reasons why he choose to set up a website. But whatever that reason maybe, whether it is for business purposes or for personal use, creating an impressive website is always the main goal.

If you need your website to look professional, these ten tips could help you a lot:

1. Navigation is the key.

Be sure that there is an organized hierarchy of text links on your site. Your home page should be accessible from every page. Put links that would take your visitors seamlessly from one page to the next without causing confusion.

2. Content is still king.

An information-rich website development ends up to a very popular one in the long run. Not only will your visitors obtain relevant data from your site - optimized content will also make your site fair well in the search engine results.

3. Use text and graphics appropriately.

Don’t over populate your site with images because search robots can’t understand them. But you need those anyway because users get drawn to images than they do with text. Balance is the key.

4. Test your site using different browsers.

What seems good with Internet Explorer may not look well for Mozilla. Test your pages with every popular browser used online to ensure a more professional look for your site.

5. Less is more.

If you have seen Google’s website, you know what this means. Less bytes means faster loading of web pages.

6. Make sure there are no broken links on your site.

Nothing frustrates internet surfers more than seeing the “Page cannot be displayed” message on their computer screen.

7. Make sure there are no typographical or grammatical errors on your site.

If you want to make your site perfect and professional looking, you must check and recheck until you’re satisfied with your content and everything else about your website.

8. Consistency in design is important.

Don’t overdo your website that every page dons a different color scheme. Visitors may think that they’re in an entirely different site and leave. Go for uniform pages at all times.

9. Use multimedia elements sparingly.

Music and videos on your site is good. But never ever go for auto playing because it makes your pages load slower. In some cases, they could crash the user’s web browser as well.

10. Keep individual pages short.

The most you can do is allow four clicks on the scroll bar to get to the bottom of the page. Anything more is long.

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Fundamentals of a Web Design Contract

The crucial part of any web design and development project is the contract. Be it a small start up company or an established firm, contracts are an essential element that defines and documents the core features of a project. Efficient web design contracts include a list of regulations that would further define the contract and list milestones for the same. Here are some important elements that you should include in the same.

Authorization

The contract should open up with an authorization statement that declares that the client is contracting with you to provide a service i.e. the client is authorizing you to perform services on their work processes on their behalf. You may have to access their hosting account and disk space, create and maintain databases or applications or even optimize projects with respect to search engines.

Sole Agreement

This is the point that declares that the work that will be performed will strictly adhere to the time and limitations specified in the contract. If the work needs to be extended for more time or more work needs to be done on the same project, it would need a new contract. You can also list the time limit for the specified prices. For example, the said prices are only valid till 2010.

Confidentiality

The confidentiality of business information exchanged between the client and the service provider should be a key point of concern. Both the parties, the client and the service provider should agree to keep the information secure and not disclose it to any third party.

Project Design Specifications

This point would list and also describe in detail all the services that the service provider is paid to perform. This should be in line of the proposal document that is send my the service provider to the client and should describe in length the nature of services that would be delivered by the service provider. In a web design project contract, you should include all the details about coding, design, SEO strategy, CMS and so on.

Content

Also list the content provision details. Will you be providing the content for the website? Or will you hire an outside copywriter to do the same? Content of the website includes the text as well as the images on the website. Based on this, you can add on a specific price for the same.

Project Assignment

This points imparts information to the client that your have the right to hire subcontractors to complete the task in addition to your regular employees. Include this point only if you know you would need external resources and make sure your convince the client about the confidentiality issues.

Web Hosting

Clarify all the hosting concerns within this point. Do you wish to host the website yourself or do you want to outsource it to a third party hosting service provider? These points are best cleared off in the contract in order to avoid any issues in the future. Also, clarify points of backups.

Domain Name Registration

State the ownership rights of the domain and who will own the website. Also, make it clear to the client that they need to be responsible for renewing the website domains on time.

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Tips To Follow A Perfect Web Design Portfolio

A web design portfolio is the collection of the work of any web designer or Web developers. It is basically the representation of the web designer’s work. It consists of the formal work that you have done formally as a web designer and sometimes it also contains some personal piece of work as well that can depict your creativity and versatility as a web designer. If you are working on individual basis as a web designer, then you have different criteria for portfolio, while if any company is offering web design services, then the company has its own web design portfolio.

As the web design portfolio is a depiction of your work and people would estimate your capabilities and abilities by your portfolio, so you should spend considerable time on portfolio, making it as impressive as possible. There are some tips given by expert web designers to make your portfolio as much impressive as possible. The first tip is that, no matter the web design portfolio is for the company or the individual web designer; always mention your services along with the details of your work. This would help the potential customers to easily decide that they want to hire you, by having a look at your portfolio along with the services details.

Another great tip provided by experts is that; always give a little explanation of your work included in the portfolio. A little description and explanation of work included in the portfolio would help the potential customers to better understand the nature of your work. As sometimes you are not present in person, when the portfolio is being displayed, so the explanation and description provided along with your work would help to remove any confusion or difficulty that the potential customers might be having regarding your work.

Another great tip for your individual or company web design portfolio is that; always include your client’s testimonials on your portfolio. These testimonials would help the potential customers to have an idea of your working capabilities and abilities. The appreciative words in the testimonial would encourage the potential customer to hire you as the web designer. It’s always advised to be professional, while making your portfolio. Since, the portfolio is the depiction of your work, so the more professional approach you would apply in compiling the portfolio work, the more professional touch it would reflect, which would surely turn out it be an eye stopper for the potential customers.

As sometimes the potential customer don’t have enough time to go through your entire portfolio, so the experts recommend and advice to place your best work upfront. If your best work would be placed upfront, it would create a great impression on the customer and would surely motivate him to choose you or your company for web designing.

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