Maximizing the PPC impressions by getting best return from limited budget, is the goal for almost every webmaster on Google. There are more ways to maximize the impression share:
Ad Quality
Ad Quality is nothing but Ad Quality Score, which speaks about the CTR (click-through rate) of keywords and matched ads. Create granular ad groups by writing & testing good ads. The Ad Quality Score is a number assigned for paid ads in hybrid auctions to determine the ad rank on SERPs.
“The Higher the Ad Quality Score, the lower the keyword bid price”.
Acceleration...