The fundamental element of the success of any Internet Marketing Service is the ability to not only making traffic to your Website, but capturing the interest of the visitor once he's on your site. The are a number of methods that the best Internet Marketing Strategies employ to ensure that their Website Design encourages a user to linger.
To a great degree all Internet marketing strategies - article marketing, blogging, search engine optimization and email marketing, depend on the quality of your Website design to close the sale. As you design and continually refine your Website, maintain constant focus on what you are trying to accomplish, what message you are trying to communicate. All the principles in the world are worthless without vigilance to your ultimate objective.
Here are five fundamental rules of thumb to observe to make sure your Website performs well.
1) Do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like 'welcome' or 'click here to enter'. In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the 'back' button! Give them the value of your site up front without the splash page.
2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable Website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily.
Social media or Social Network Marketing is all about networking and networking in a way that espouses trust among parties and communities involved. Any website which allows user to share their content, opinions, views and encourages interaction and community building can be classified as a social media. Some popular social media sites are: Facebook, YouTube, Twitter, Digg, MySpace etc.
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