Meta tags are HTML tags used in the structure of web pages to give metadata about the page. They are placed within the section of an HTML and are regularly used to detail a page’s description, its major keywords and other information not specified by other elements placed within the tags, which makes them invisible when displayed by web browsers.However, Meta tags exist not only to give information about a certain website, but also to aid web pages achieves enhanced visibility within search engines. The reason why meta tags are able to accomplish this is because, if properly managed, they are able to provide search engines with a way to easily categorise the site, which in turn results in better search engine rankings and more traffic to the websites who used those meta tags. This application in Search Engine Optimisation (SEO) has led to many online companies to offer specialised SEO services that focus on meta data.
Important Meta tags when it comes to using them for SEO purposes are:
Title: Title tag is the HTML tag which is used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.
Keywords: The keyword tag is used by webmasters to point out to search engines the different topics and subjects their websites deal with. It is a summarized way to efficiently convey to search engines the “feel” for any given site’s content. Lately however, as more and more unscrupulous webmasters use them to mislead search engines into scam websites, search engines are slowly giving this particular meta tag less importance.
Description: The description is widely used by most search engines to offer a summarized explanation of a website’s content. This allows webmasters to be creative and unique, which can give them an edge when it comes to getting their visitors’ attention.
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