Tuesday, October 26, 2010

The Role of Search Engine Optimization in Web development portfolio

Search Engine OptimizationIf you desire to create a website that will make a healthy income, you need to make sure it is optimized for the search engines. Search engine optimization (SEO) is a vital part of website formation and future productivity. Even if you don't fully understand the purpose or concept of SEO suffice it to say without it you will not create the amount of traffic necessary for your website to reach its full potential. While SEO alone is not the answer to a commercial website, it is certainly one of the contributing factors.

What is search engine optimization and what role does it play in creating a gainful website? When a website is accurately optimized for the search engines your website will show up closer to the top when a surfer conducts a search that includes words that may appear on your website. For instance, if you are selling automotive parts and someone uses a search term that matches something you have on your website it will show up in the search results. If a potential buyer cannot locate your website in a search you will not generate sales.

What is the purpose of SEO? Most people will only search the first three pages of search results, so in order to assure people find your site during a search you ought to to make certain it appears within those first three pages. In order to do that you need to optimize your website to show common keywords surfers might use when they are looking for something you have to sell. While you can do this yourself if you understand the process, you may want to consider hiring SEO experts who have the expertise to know what will work best for your business.

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