Sunday, November 7, 2010

Principles and Technologies in SEO

Internet MarketingThere are many types of Internet marketing methods used in the market, and one of the most popular in today’s modern trends is SEO or search engine optimization.

SEO: Principles and Techniques

SEO or search engine optimization is a part of SEM, or search engine marketing. However, many experts have contradicted this considerate and that SEO is a separate type of Internet marketing compared to SEM. According to many experts, the difference between SEO and SEM involves the use of money, that SEM deals with paid placement while SEO makes use of unpaid techniques which results in natural or organic inclusion in search results. There are many techniques involved in SEO which are used to pick up a website ranking in any search engines. These techniques are classified in to two, which are the on-page optimization and off-page optimization.

On-page SEO

Techniques under the on-page optimization or SEO are techniques mostly used to make a website more “search engine friendly. Some of the techniques used in this includes:
Meta Tag optimization
Title Tag optimization
Alt Tag optimization
URL optimization
Content optimization
Image optimization

Off-page SEO

Techniques and methods involved in an off-page SEO are mostly about link building. According to theories made by SEO professionals, the more links a website has coming from other websites, the more it gets ranked in many search engines. However, according to recent reports, the algorithm of many search engines today, particularly Google, gives more weight on the quality of links rather than the quantity. Some of the techniques used in this includes:

Unique content
Blogging
Social bookmarking and social networking
Article marketing
Artificial link building: These techniques involve manually getting links from other websites.
Blog commenting
Directory submission
Article submission
Press Release

1 comments:

search engine optimization is crucial because it makes your internet site more seen, and meaning more visitors and more opportunities to convert potentialities into clients. Nice tips.

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